May 15, 2012. No comments.
Time has seen new developments taking place not only in the educational front and jobs market but also in careers. Sticking to one kind of job exposure will not do any good. In this era, to stay at the top of the game, one has to prove their worth in more than one domain. This is what I was told when I was introduced to the new area of Business Development.
Business Development is rather a new terminology but gives a diverse working experience. Lately the sales executives were responsible for bringing in numbers, marketing executives were to introduce new marketing campaigns, product developers had their defined responsibilities, accounts and legal department were to look after the after-sales and legal matters respectively. Today put all these job responsibilities in a blender and you get a perfect blend in the form of a Business Developer. A lot of young graduates would think, business developers are jack of all trades, I must agree, yes! They are and in a good sense. Business development is a high potential and growth career which offers a lot of learning and responsibility instead of keeping the prospect to a dull monotonous job.
What makes business development more exciting is the exposure one can gain by bringing in more clients as the key account person, understanding the client’s needs and offering the right product, developing a perfect marketing message to bring in more clients and consequently numbers. It also asks for the candidate to have the financial and budgeting exposure in addition to having some legal knowledge, as these people are also responsible for developing legal papers like NDAs and MOUs etc.
Business Development is the perfect job an MBA can dream of; all it needs is energy and passion to succeed. When I mixed and matched my MBA majors (marketing and finance) people would ask, where do you want to land? Didn’t know there is one domain particularly made for people like me who have guts to challenge themselves. Take my word if you are a BD person you can take on anything that pleases you, make your own marketing campaign, make your pitch, bring in numbers, make your budget, get discounts, make legal papers and develop all type of collateral, where will you get more exposure then this?