Casting a consumer magic
April 13, 2011. No comments.
Many of us wonder how brands are coming up with so creative marketing campaigns – making their target audience jump from the seat and get in action. We can see some top advertising trends being done in 2010 with a lot of innovation involved. So what is it that really sets fire in a marketing campaign and at same time, everyone gets some benefit out of it. campaigns become powerful when designed on better user experience.
I won’t bind user experience with just software or cool Apple devices, but with anything that lets everyone make most of anything a business owner has to offer its consumers. So back to campaigns, QR codes are a new way into engage user and get online and offline experiences. As a matter of fact, they offer even more on both consumer and business ends. Smart marketers make sure they put in some nice piece of information when a user scans the QR code from mobile. Better experiences don’t just related to scanning codes but a powerful campaign would involve leveraging all platforms in a synchronized way – traditional as well as new digital mediums. A welcome Facebook page offers some discounts, group discounts or local deals websites, collaborative offers, promo videos on YouTube and what not :).
Here the first implementation of QR codes is a public awareness message. Like, a QR code with few instructions and how to scan – I recommend using BeeTag and Kaywa; as they support most of the mobile phones with camera. Seems like a hassle doesn’t it? Going through the download of a reader from native app stores is a single exercise making the next moves smooth and easy. Once this public campaign gets a good footprint, the job is done for many businesses. Then you go posting QR codes on store windows, street lamps, magazines, flyers, coupons, event tickets and where not. It’s easy said than done. As discussed earlier, a marketing campaign today needs to be coherent. Let’s play QR codes!
