The Power of Crowd Sourcing

October 13, 2010 by Darvesh. Filed under Brand Promotion. 4 comments.

In my previous post, I discussed why GAP had to revert back to its classic logo. The new logo was smart but it failed just because fans were not expecting it. The change was sudden and the whole transformation process did not involve consumers and fans causing the company to put all marketing and promotion plans of its new image to halt. Could this change be a success? Definitely, yes!

Consumers, today, have a lot of channels to connect themselves to their favorite brands. They are more aware than ever before. They are more powerful than ever before. Strategic marketers use this potential to strengthen brands and make win loyal customers. They are adapting techniques like crowd sourcing to engage their customers in the process of designing and introducing new products and brands.

GAP could invite its fans to select and vote for a new logo for their favorite brand. This way, they could engage customers and fans and gradually build a whole new image of the company.

There is a lot of potential for marketers, designers, brand promoters and entrepreneurs in crowd sourcing. They can pitch their ideas to a wider population to establish acceptability and popularity of otherwise weird ideas. See how crowd sourcing has worked for a number of brands and products.

Tags: Crowd Sourcing

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