Posts tagged ‘docmentors’

  1. Casting a consumer magic

    April 13, 2011. No comments.

    Many of us wonder how brands are coming up with so creative marketing campaigns – making their target audience jump from the seat and get in action. We can see some top advertising trends  being done in 2010 with a lot of innovation involved. So what is it that really sets fire in a marketing campaign and at same time, everyone gets some benefit out of it. campaigns become powerful when designed on better user experience.

    I won’t bind user experience with just software or cool Apple devices, but with anything that lets everyone make most of anything a business owner has to offer its consumers. So back to campaigns, QR codes are a new way into engage user and get online and offline experiences. As a matter of fact, they offer even more on both consumer and business ends. Smart marketers make sure they put in some nice piece of information when a user scans the QR code from mobile. Better experiences don’t just related to scanning codes but a powerful campaign would involve leveraging all platforms in a synchronized way – traditional as well as new digital mediums. A welcome Facebook page offers some discounts, group discounts or local deals websites, collaborative offers, promo videos on YouTube and what not :).

    Here the first implementation of QR codes is a public awareness message. Like, a QR code with few instructions and how to scan – I recommend using BeeTag and Kaywa; as they support most of the mobile phones with camera. Seems like a hassle doesn’t it? Going through the download of a reader from native app stores is a single exercise making the next moves smooth and easy. Once this public campaign gets a good footprint, the job is done for many businesses. Then you go posting QR codes on store windows, street lamps, magazines, flyers, coupons, event tickets and where not. It’s easy said than done. As discussed earlier, a marketing campaign today needs to be coherent. Let’s play QR codes!


  2. How to Personify your Brand

    March 8, 2011. No comments.

    A common thing that all unsuccessful brands lack is – persona. Any selling entity whether a person, group, product or service should discover its persona and bring it to the limelight. So speaking for businesses, a persona becomes the foundation and drives the way they’re presented.
    You cannot present a brand as only a tagline, product or a logo. Brand is a Relationship. A brand:
    • Connects businesses and customers through a rich emotional relationship and experience.
    • Delivers the sense of relevance to customers about your identity and services.
    “Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University”
    Let’s shape up your brand persona in step-by-step approach: 

    1. Create a point of view. You need to have a strong identity. Who, what and why are questions to ask yourself about your business.
    2. Be passionate and obsessive. Whatever you’re going to present to customers – be very mean about it. After all, it’s all about creating an impression and inspiration.
    3. Know your targets. Getting to know the audience of your brand is really very important. Actions packed games are just right for teens and so are golf club promotions for the elder lot. No discrimination here; just being specific.
    4. Consistency in the brand. Different logos on each marketing communication (web or print) can be a setback when consumers would be judging on same good quality in your business solutions.
    5. Delivering a unique experience. Brand persons bring a differentiating experience.  Same two businesses can represent themselves in totally different way with USP (Unique Selling Points).
    6. Connecting and collaborating. “I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. I’m convinced that it is feelings, and feelings alone, that account for the success of the Virgin brand and all its myriad forms.” -Richard Branson.

  3. What users want?

    December 16, 2010. One comment.

    “What users want is convenience and results.” - Jef Raskin