October 12, 2010. 2 comments.
Ever thought about user education as an emotional experience? Learn from Samsung!
Samsung replaces traditional manuals with an engaging user manual that readers can interact with to explore the product and learn different operations instantly. Going beyond bulky manuals and confusing topics – Samsung enables its consumers to instantly interact, learn and love the product as they un-box it.
These books actually contain the phone. Each page reveals the elements of the phone in the right order, helping the user to set up the SIM card and the battery. The phone can be slotted in the user manual and becomes the center of attention. Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu. This allows users to learn and enjoy the product – the result is: loyal customers.
Smart idea, very smart indeed!